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Insights into the 2019 BF Branded Marketer Conference

Dec 10, 2019

This year, BF Branded Marketer hosted a well organised and all-inclusive conference. The conference brought together various industry and non-industry interest groups, with the sole purpose of creating a platform for engagement and most importantly, to strengthen existing relations with its most important stakeholder, the retailers.

The conference delegates included existing retailers, esteemed guests from Astron Energy, under the leadership of Naseem Fataar and Ash Raja, well known and respected economist, Mike Schussler, representatives from FreshStop, Famous Brands, Voorpos Short-Term Insurance Advisors, as well as Kratos Software. The conference proceedings were facilitated by Ryan Hogarth, a dynamic public and motivational speaker.

The theme of the conference was “TIME”. The theme served as a stark reminder that indeed time waits for no man. The theme of the conference also served as a symbolic reminder of the 37 years of existence of the BF Petroleum Group. The conference was given a timeline of operational and strategic developments within the group dating back from 1981 to date. This year serves as an important milestone in the existence of the Group, and it also marked BF Branded Marketer’s eighth anniversary.

“Since BF Branded Marketer started its journey in 2011, we have dedicated our time and efforts into building a sustainable and innovative brand dedicated to serving our clients. Over time we have also been fortunate to have built longstanding relationships with all our partners, suppliers and communities,” says Frans Pieterse, Chief Operating Officer of BF Branded Marketer.”

The BF Petroleum Group has embraced the transformation agenda of the society in which it operates. This is evident in its shareholder and supplier development programme. Women, and black women in particular, have been the biggest beneficiaries in the transformation trajectory. Beyond that commitment, the Group has demonstrated a firm commitment to include previously disadvantaged entrepreneurs to participate fully in the operation and management of the retail outlets.

In its endeavour to continuously listen to and address the needs of the retailers, the conference programme addressed the key challenges and nagging question that is in the minds of the its most important stakeholder. In addition to the operational challenges experienced by the retailers, the programme also made provision for an update on the Astron Energy transaction, and the strategy and commitment going forward. Participants had an opportunity to engage with and seek clarity on how the Brand will evolve in the short to medium term.

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A spectacular gala dinner, with fun filled drumming entertainment and an awards ceremony, preceded the conference. The 2019 winners showcased excellence in the following categories over the past year:

2019 Retailer of the Year

WINNER: Abies Westend Motors
2nd Place: Henley Diensstasie
3rd Place: Caltex CLB
Top Five: Caltex Tzaneen Crossing
Top Five: Caltex Ivypark

2019 Highest Customer First Scores

WINNER: Abies Westend Motors

2019 Highest Lubricant Sales

WINNER: Eager Motors

2019 Highest Volume Growth

WINNER: Safari Motors

Fueled WSM Compliance

WINNER: Tritex Sibasa
2nd Place: Caltex Thohoyandou
3rd Place: Caltex CLB
3rd Place: Trophy Motors

Mr Pieterse concludes: “BF Branded Marketer’s Management once again wishes to congratulate all the winners, and thank everyone who attended the 2019 Conference. Going forward, we understand that as an innovative organisation, the time has come to once again challenge ourselves to think differently, to revolutionise in terms of our service offerings, to manage our time effectively and wisely, and to evolve into entities that play a pivotal role in society. We can only grow if we spend intentional time working towards a common goal. As much as the inner workings of a clock has to work in unison to make its arms turn, we must all work collectively to ensure that we achieve success together; all the time. Each Caltex Service Station, partner, supplier and employee plays an imperative role in ensuring mutual growth and success.”